Celebrate our 65th Anniversary with us!

Celebrate our 65th Anniversary with us!

Celebrate our 65th Anniversary with us!

Jademar has been a name recognized by the International lighting market for over six decades. In honor of our 65th anniversary, Jademar has launched a rebranding strategy to increase our brand awareness in the North American market as well as Globally. You may have noticed in our email signatures and company documents a brand-new logo (JADEMAR LIGHTING). This logo is a representation of our history with our original color blue, and a look into the future with a sleek new modern design.

We are changing how we brand our company, while keeping our traditional values of service and reliability.

As part of our rebranding strategy, we have developed a brand-new website! Although it is currently under construction, it will be a user-friendly tool for our customers to receive up-to-date information on product development. All product documentation including spec sheets, installation instructions, and IES files will be readily available at every product page for download. Some products will have detailed videos to show the quality and functionality of these products.

We wanted to share with you some of our history for this anniversary celebration, and thank you for being our partner in business throughout these years. We are excited for this new chapter in our company, and we cannot wait to share it with our valued customers. Here’s to another 65 years!


Jademar is dedicated to providing quality lighting and electrical products to its customers worldwide. Our organization will always strive to exceed customer expectations through service excellence while fostering long term business relationships.

Joseph & Olga deMartino met at Duro Test Lighting, a manufacturer of long- life incandescent bulbs. In 1954, they founded Jademar in the basement of their home in Hasbrouck Heights, NJ.

Jademar, which comes from Joseph’s initials J.A. deMar, was formed to focus on the International markets to give better service.

Their sons, Joseph, Jr. and Gary began working for Jademar in 1979, starting from the ground up and learning all of the aspects of the company from their parents. In 1985, they took over the company, with Joseph, Jr. becoming President, and Gary becoming Executive Vice President.

Joseph & Olga developed many business and personal relationships around the world based on honesty and integrity. These values have been passed along to their children Joseph, Jr. and Gary, to the third generation Erica, and throughout the Jademar organization. Most employees range in tenure from 10 to 25 years.

In order to achieve our company's goals, Joseph, Jr. and Gary began traveling to China to develop our own line of products. Our brand, JADCO, was developed in 1995 and at the present time is recognized in over 40 countries in various continents. As technologies changed from magnetic to electronic and LED, we introduced our line of PhotonX LED products. We recently expanded into Solar LED products under the brand PhotonX Solare. These brands of quality products not only help to save money, but also protect our environment.

With the majority of our business being International, we have been fortunate to serve the same countries and accounts for over six decades. The relationships that Joseph developed with companies overseas have been passed down now to second, and third generations.

As our company continues its growth and expansion, we decided to diversify into North America with our competitively priced, energy- efficient and dependable products, with UL and DLC Certifications, under the new brand of Jademar Lighting.

In 2019 we celebrated our 65th anniversary - Joseph & Olga would be proud to see how Jademar has grown.

Meet the Jademar Team

July 20, 2019